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All Fenix was founded in 2015 by Melbourne husband-and-wife duo, Georgia and Jason. Designed with the modern Australian woman in mind, our focus is on crafting functional, comfortable, and versatile wardrobe essentials that can be worn every day. We believe in quality over quantity and strive to create timeless pieces that will last for years to come. Our team is committed to sourcing fabrics that embody quality, soft hand-feel, and longevity while working towards sustainability. What started as an activewear-focused label has now evolved into a brand that explores further into our customers' wardrobe. Our pieces are no longer limited to just activewear, but have expanded to become the foundation for building everyday outfits. Our core values remains the same: being active should be a celebration of what your body can do, not a punishment for what you ate. Our mission is to create pieces that make you feel good and comfortable in your own skin, helping you find balance and achieve your personal goals without feeling like you have to measure up to anyone else's standards. All Fenix is driven by a team of strong women, working with our community to guide us through everything we do. Thanks for supporting us, we can't wait for you to join us on this journey!